Detroit Electric invites you to play Guess the Sports Car

NORMALLY Life On Cars doesn't do teaser shots - annoying images of cars almost completely hidden from view - but on this occasion it's worth making an exception.

This is the as-yet-unnamed sports car from Detroit Electric, a name that's been plucked from America's automotive back catalogue after an absence of over 70 years in order to create a trendy two-seater which will be made at a Michigan factory and officially launched next month at the Shanghai Motor Show.

Don Graunstadt, the company's chief executive, said: "We are proud to become the fourth car manufacturer born out of Detroit, and the first to manufacture a pure electric sports car from Michigan.

"We are committed to doing our part for this great revival of Detroit through innovation, entrepreneurship and determination – what we like to call ‘Detroit 2.0’.  Our investors and management team are thankful to the State of Michigan for the help provided in allowing Detroit Electric to carry on the legacy that began in Michigan so many years ago."

So what makes this otherwise obscure teaser shot so interesting? Well, very occasionally I'll get asked to play Guess the Sports Car - a largely Facebook-based game which involves successfully identifying the more obscure bits of Britain's roadster heritage - and for that reason my inner anorak almost immediately spotted a few familiar styling cues on Detroit Electric's offering.

Could this two-seater's "bold styling, outstanding performance, and exhilarating handling characteristics" be a bit British, by any chance? The LED lights and the minimalist door mirrors, I'm almost certain, are shared by a certain sports car I drove two years ago.

You might also like to know that one of Detroit Electric's backers is a chap called Albert Lam, whose CV includes a stint as the CEO of a car company and engineering group based in the Norfolk countryside. A company which already has a lot of experience of making electric sports cars closely based on its own models, like the Tesla Roadster and the Dodge EV.

Here's the wager, then. I'll eat my own shoes if the Detroit Electric isn't related, in some way or other, to the Lotus Elise...

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Lotus should keep it simple to succeed

WHO wants to be a millionaire? I do, but only, obviously, so I can answer one of the motoring world's great unsolved mysteries. Would you, given the money, blow it on a brand new Lotus?

One man, former Ferrari chief Danny Bahar, was ballsy enough to try and answer this question, and came up with an ambitious plan to turn the Norfolk sports car specialists into Britain's premier league supercar makers (presumably, premier league refers to the intended customers). His plan was so brave that, as of last weekend, he's been dismissed from his job as the company's CEO.

To recap, Danny's plan; launch not one model, but five, take Lotus back to Formula One and make the company much, much more upmarket. The industry pundits sneered. Lotus' existing owners - trackday bores with tuned Elises and Exiges - wrote in to the letters pages of Evo and Autocar, demanding to know why cars created with the phase “just add lightness” in mind were going to be made bigger and heavier. Even I had a pop, poking fun in a piece last year because Lotus somehow ended up with two teams on the F1 grid with the same name. How funny was that?

Then I was actually invited to go down to the factory, out in the flatlands of Norfolk, and to drive the Evora S, which at the time of writing is still the fastest, flashiest car they make. I left Hethel thinking it was a bit of a mixed bag; I loved the care with which the cars were put together, the way the company's boffins used their expertise to fine tune all sorts of cars on their test track, and the way the company cherishes its heritage - the Esprit Sport 300 next to the main reception desk and the old F1 cars were sights to behold. But then I got shown a mock up of a shop selling Lotus-branded polo shirts and overpriced coats. The Lotus experience Danny had in mind for the more minted end of the market, to be honest, was a bit confusing.

Yet there was nothing confusing at all about the car I left Norfolk in - yes, it had useless back seats and the immobiliser didn't work, but it was simply sublime to drive. This, I reckoned, is what Lotus is all about - good looks and great handling in a lightweight package. Something the company does best in the Elise, which costs not Ferrari money but a very reasonable thirty grand.

So back to the original question. Yeah, I'd blow my hard-earned on a Lotus - but only if it's small and fun rather than bloated and overpriced. Keep it fun, chaps. Keep it simple. Above all, keep it cheap.

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